PROJECT OVERVIEW
CityGro.com needed a facelift. We needed to have the right content in the right place. Before, content above the fold was both out of context and unimportant. After collaboration with the sales, customer service, and marketing departments, we identified what content needed to be seen first. We developed a more clear layout and unified the interface design by developing and strictly following a concise style guide. Once the new site launched, we saw lead generation numbers increase by 66%.
Background Info
CityGro is a data-driven marketing software company that helps businesses connect with their customers through automated marketing. Their most recognizable product is their iPad kiosk, which is placed in the brick and mortar of a high-traffic, small business, and is used to collect customer information to grow a company’s database so business owners can reach and market customers through email and text message.
The Deets
- Completed in the summer of 2014
- Designed as CityGro’s in-house designer.
- Developed by our remote development team.
- Find out more about how CityGro helps businesses connect with their customers.
